Blue Road launches condo sales for The William in North Miami Beach

Edgardo Defortuna, President, CEO and Founder of Fortune International Realty
Edgardo Defortuna, President, CEO and Founder of Fortune International Realty - Fortune International Realty
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Edgardo Defortuna, President, CEO and Founder of Fortune International Realty
Edgardo Defortuna, President, CEO and Founder of Fortune International Realty - Fortune International Realty

Blue Road and Ilia Development Group have started sales for The William, a planned 26-story condominium tower in North Miami Beach. The project will be located at 2040 Northeast 163rd Street on a site currently occupied by a medical office building.

The development will feature 374 condo units, with prices starting at $380,000 and going above $1 million. Units will range from studios of 552 square feet to three-bedroom condos up to 1,412 square feet. Short-term rentals will not be permitted in the building.

Fortune International Real Estate’s development sales division is handling the marketing and sales efforts for the project. More than 40,000 square feet of amenities are planned, including a pool deck, outdoor kitchens and lounge areas, spa rooms, co-working space, market and cafe, pickleball court, and pet spa.

Construction is scheduled to begin in mid-2026 and is expected to take about three years to finish. An affiliate of the developers acquired the property for $7.5 million in 2022.

The project is named after William Fulford, a U.S. Coast Guard captain who acquired land that later became part of North Miami Beach over a century ago.

Carlos Ott and Behar Font & Partners are responsible for designing the building’s architecture, while Urban Robot is handling interior design.

This marks at least the second partnership between Blue Road and Fortune International Group in North Miami Beach. They are also working together on Nexo Residences at 13899 Biscayne Boulevard—a separate project featuring a 16-story condo building with short-term rental options. That project recently secured a $73.3 million construction loan from Bank Hapoalim with support from EB-5 investors and is expected to be completed next year.

Blue Road and Ilia plan to use EB-5 investment funding for The William as well; under this program, foreign investors must contribute at least $1.05 million per investment.

Another major development planned nearby is Uptown Harbour by Dezer Development on the current Intracoastal Mall site.

“The minimum investment for EB-5 investors is $1.05 million.”

“Units are priced from $380,000 to more than $1 million.”

“Short-term rentals will not be allowed,” said a spokesperson for the developers.

“Construction is expected to begin in mid 2026 and will take about three years to complete,” according to the spokesperson.

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